The problem arises from the murky nature of the digital advertising supply chain. Brands, Advertisers, Publishers and other Ecosystem Partners employ a range of intermediaries with disparate technology, some of which have difficult-to-understand algorithms and use contradictory incentives. The resulting ecosystem is easy to hack and impossible to audit.
FusionSeven’s blockchain for digital advertising enables consensus, collaboration, and trust between buyers and sellers.
Providing an immutable, distributed, transparent ledger, FusionSeven’s SaaS based blockchain is a natural fit as a solution to clean up any supply chain.